Rolex may be known to most for their superlative chronometers, tough-as-nails sports watches and iconic chronographs - but to say that's all they do would be missing a large part of their important story.

Rolex has been making beautiful, art-forward timepieces since their inception, and the Cellini collection best exhibits Rolex's commitment to perfection not only for construction but for style and design that exists beyond the scope of their better-known Professional collection.

In the 1960s they introduced the Midas line - so known for being cast in solid gold and being the most expensive models in the line. Featuring a variety of case shapes and dial materials, the best-remembered versions feature subtly asymmetrical cases such as the example offered here.

This particular example, a Reference 4313 'Queen Midas', may indeed just be the most Midas of the Midases out there. Featuring a solid 18K yellow gold asymmetrical case with a matching flat-link integrated bracelet, an 18k stylized sun crown, a gold dial, and a numbered case.

There is a whole lot to love about the Cellini, and while they have played second-string to steel sports models in recent history, we see the demand for Cellini models increasing dramatically today. As tastes change and trends evolve, we're confident that we'll be seeing an even greater desire for smaller, thinner, more elegant and artistic timepieces in the coming years.

Oh, and did we mention it was designed by some guy named Gerald Genta?

If you have explored this hobby long enough to find yourself here, browsing our website, maybe you have come across his name!